(Bazaarvoice, Conversation Index, Q2 2011). Site visitors who interact with both reviews and customer questions and answers are 105% more likely to purchase while visiting, and spend 11% more than visitors who don’t interact with UGC.
63% of customers are more likely to make a purchase from a site which has user reviews.According to Reevoo stats, 50 or more reviews per product can mean a 4.6% increase in conversion rates.Stats reveal that 47% of Britons have reviewed products online, which suggests there is no shortage of people ready to provide their opinions. They can eliminate any doubts potential customers may have about a product, or can help product selection. Quite simply, user reviews increase conversions. There have been so many positive recommendations of the value of reviews for ecommerce, that the case doesn’t really need to be made anymore, though I’ll make it again anyway. Here are some compelling stats on user reviews, why they are great for SEO, why bad reviews are valuable, and how to use reviews in navigation and on product pages…Įcommerce: Best Practice Guide (subscribers only) Why you need customer reviews User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase.
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