The acquisition last month foreshadowed Spotify’s seemingly new interest in live audio. Spotify’s push to “interactivity” with users was fortified with the recent acquisition of Betty Labs, creators of Locker Room, a sports-intensive live audio app. The photos show the streaming device clipped to air vents in the center console of a vehicle. The case appears to feature four push buttons for pre-sets.
Despite the development of the new streaming device, the company says it remains focused on “developing its catalogue of music and podcasts and not on creating hardware.”įrom promotional photos, Car Thing appears to be about the size of an average cellphone with a display screen and large round dial that navigates user functions.
“Instead, it’s another step in our larger ubiquity strategy to create a frictionless audio experience for our users,” Spotify says in a promotional statement for Car Thing. Spotify, which says Car Thing can be controlled by voice, touchscreen or physical controls, says it seized upon the idea of the dedicated smartplayer to promote a “seamless and personalized in-car listening experience.” Interestingly, the company says the release of Car Thing is not meant to compete with in-car infotainment systems. The rollout of the gadget will allow Spotify diehards to more easily find their fave playlists and podcasts, and stunningly Spotify says the new streaming device will help accelerate its push into live audio, including a feature that will allow podcast hosts to have interactions with listeners. The in-car media experience is clearly no longer broadcast radio’s sanctuary, and it looks as if competition in the dashboard will further intensify with Spotify announcing a new aftermarket streaming device called Car Thing.
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